Why Leave Town Presentation & Workshop
Practical Ways to Encourage People to Shop Locally
In an age of high mobility and global connectivity, is the idea of shopping locally dead?
Can local businesses survive in a marketplace that is flooded with external competition?
Why Leave Town: Practical Ways to Encourage People to Shop Locally, digs deep into the issues facing small to medium businesses across Australia, from a shop local perspective.
The book details 14 themes on how businesses and communities on a whole, can successfully create a flourishing shop local culture. Each theme is further embellished with practical real life examples on how communities throughout Australia are leveraging these ideas, as well as how they can be implemented.
In a short, fast paced and engaging presentation and workshop, author Ashley Watt summarises each of the key themes that have been written about in the book. Through facilitated group discussion, relevant themes to your community are then explored in more detail.
Event Dates and Locations
About Ashley Watt
Ashley Watt established Why Leave Town Promotions in 2007 along with his business partners, Justin Smith and Brad Graham. The business is built on the foundation of promoting the shop local message and hence has seen Why Leave Town work with dozens of communities all across Australia.
Ashley’s professional background is in market research, having spent over 15 years working across a number of industries. In particular, his area of expertise has been in large scale tracking programs that have focused on shopper behaviour, attitudes, usage behaviour, advertising, brand health, and customer satisfaction.
Having been born and raised in a small community in regional Australia, Ashley has seen firsthand the importance of creating a shop local culture, and the unquestionable fruits that arise when you get it right.